I use the name "Hybrid" because it maximizes the effectiveness of both Adset Budget Optimization and Campaign Budget Optimization.
Through my extensive research, I've figured out when to use each one in order to get the most out of your testing dollars while positioning yourself for aggressive scaling. This new testing strategy works in conjunction with the Keys To Consistency scaling method and the Hybrid Scaling Method.
This new breakthrough has helped my team recoup more of our testing dollars even on losing products and at the same time properly position ourselves for different scaling methods based on the testing results.
Now we have strict guidelines on how to proceed based on the DATA provided in the first 2 days of testing. .